We talked to people in charge of FMCG, large-scale distribution, retail and services industries. They look at their brands with new eyes, they think of new opportunities, they design and redesign new scenarios, tirelessly integrating all the new informations available.

We have recorded their needs and their provocative questions, themes on which we are working today, so that this material can provide help. 

The playbook will help determine the priorities and identify certain solutions for the phases that you are preparing to face.

You can choose the needs that you feel are closest to your own requirements, and concentrate on one phase at a time, completing this playbook on your own, with your team, or with us. 

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The materials and concepts, including without limitation, the designs and artwork, contained in this page are the exclusive property of CBA and are for presentation and pitch purposes only. Such materials and concepts may not be used, reproduced, or otherwise disseminated without the express written permission of CBA, unless CBA has been retained to render services for you and on your behalf.